Business Development

Business development is all about clients;
specifically, acquiring new clients and maintaining relationships with existing
clients. It’s the process of growing a business by identifying and exploiting
new opportunities – usually through the acquisition of new clients or the
conversion of prospects into clients. In order to be successful, businesses
need to have a strong understanding of their clients’ needs and desires, as
well as their own unique selling points. With this knowledge in hand,
they can then develop strategies for acquiring new clients and retaining
existing ones. By continually expanding their client base, businesses can
ensure their long-term growth and profitability.